NightCap Drink Spiking Prevention Scrunchie
NightCap is a drink-spiking prevention scrunchie and keychain that covers your drink on a night out. Their mission of keeping women safe is in complete alignment with BLYNK's values, so this was the perfect partnership.
Nightcap was featured on ABC’s hit television series Shark Tank on February 5th, 2021 (Season 12 | Episode 12). Owners Shirah and Michael struck one of the fastest deals in Shark Tank history with Lori Greiner! In November 2021, they reached out to BLYNK to bring a bit more fun and personality to their brand.
BLYNK hooked them up with all the works: logos, hand-drawn illustrations, social media templates, website design, and packaging design!
We got to work with NightCap in phases to refresh ERRYYTHANG!
Phase 1 included branding basics such as a new color palette, logos with variations, typography, and photography direction.
Phase 2, we let our creative flag fly and came up with branded characters and illustrations for the products they sell.
In phase 3, we were able to put everything from phase 1 & 2 into action by designing Canva-compatible social media assets such as Instagram highlights and story/feed templates. These templates are customizable and able to be used time and time again with ease by the team at NightCap.
Phase 4 was our biggest and most rewarding challenge as we designed a new website for NightCap from SCRATCH. The result was a beautiful and on brand e-commerce website that looks just as stunning on mobile as it does on desktop.
In phase 5, we took their new branding into real life by refreshing their packaging design for their products, creating a wholesale and tradeshow display, and launched new PR & gift boxes for NightCap with branded thank you cards, stickers, and shot glasses.