nightcap drink spiking prevention branding and website design

NightCap Drink Spiking Prevention Scrunchie

NightCap is a drink-spiking prevention scrunchie and keychain that covers your drink on a night out. Their mission of keeping women safe is in complete alignment with BLYNK's values, so this was the perfect partnership.

 

Nightcap was featured on ABC’s hit television series Shark Tank on February 5th, 2021 (Season 12 | Episode 12). Owners Shirah and Michael struck one of the fastest deals in Shark Tank history with Lori Greiner! In November 2021, they reached out to BLYNK to bring a bit more fun and personality to their brand. 

BLYNK hooked them up with all the works: logos, hand-drawn illustrations, social media templates, website design, and packaging design! 

nightcap branding social media life is good with night cap
nightcap social image girls and guy against wall
nightcap girl smiling social media image
nightcap your covered social media image design
nightcap lets go girls social image design
nightcap social media image design with drinks and images of girls
night cap social media instagram stories template designs
nightcap social media template designs for instagram
nightcap pink drink icon design
nightcap teal scrunchie icon design
night cap blue key job icon design
nightcap blue scrunchie icon design
nightcap pink scrunchie icon design
nightcap key fob yellow icon design
nightcap green drink icon

We got to work with NightCap in phases to refresh ERRYYTHANG! 

 

Phase 1 included branding basics such as a new color palette, logos with variations, typography, and photography direction. 

 

Phase 2, we let our creative flag fly and came up with branded characters and illustrations for the products they sell.

 

In phase 3, we were able to put everything from phase 1 & 2 into action by designing Canva-compatible social media assets such as Instagram highlights and story/feed templates. These templates are customizable and able to be used time and time again with ease by the team at NightCap. 

 

Phase 4 was our biggest and most rewarding challenge as we designed a new website for NightCap from SCRATCH. The result was a beautiful and on brand e-commerce website that looks just as stunning on mobile as it does on desktop.

 

In phase 5, we took their new branding into real life by refreshing their packaging design for their products, creating a wholesale and tradeshow display, and launched new PR & gift boxes for NightCap with branded thank you cards, stickers, and shot glasses. 

“Katie did an amazing job for us! We used her services to create a brand book and then we worked with her to apply that brand book to build a new website from scratch. She nailed the specifics that we asked for and then did a fantastic job in the areas that we gave her all of the creative control. We also had her take our old logo and revamp it to incorporate the core of it but turn it into a more fun, lively, and eye-catching design and we absolutely love it! She did everything we asked and is great to work with, we highly recommend!”
                                                       
                                                         - Michael Bernarde, CEO

   

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