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Caylanné Swim came to BLYNK in May 2021, ready for a major rebrand. In a highly competitive industry, Caylanné Swim stands out for being a versatile, comfortable swimwear line designed to make EVERYONE feel confident and beautiful.
We decided to infuse the classic “fun in the sun” swimwear aesthetic with a bold pop of the brand’s unique personality. Caylanné Swim received a mega-rebrand package with logos, patterns, icons, highlight covers, color palette, brand personality guide, and a Shopify website refresh.
"I could not have asked for a better experience for my first time investing in branding. Katie with BLYNK Social was amazing! She provided me with all of the tools I needed to really take my brand to the next level. I've actually now hired a freelance social media manager, to which I handed over all of the files Katie created, and it was so easy for her to follow and use to create content for my social media pages. My brand now has a clean, cohesive aesthetic to it, that carries all the way from my socials to my website to packaging and now merchandise. It's allowed me to create things I wouldn't have thought of before. The customer response has been amazing as well, they love the vibe from it. I've seen a great increase in my following, and longer view times on my website because of how great everything looks now. It has a professional, real brand feel now and I can't wait to see it continue to grow." -Caylan, CEO
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