Creative Branding Design Services for EBTB
Everything But The Booze (EBTB) brings non-alcoholic 'shocktails' to your celebrations, offering innovative flavors and a fresh perspective. My branding design services helped EBTB establish a standout identity, from reimagined branding to detailed packaging designs. Let me transform your brand with my expert branding design services!
WHAT I DID FOR
REIMAGINED PREVIOUS BRANDING
Because the concept of EBTB came from a graduate program project, they had previous branding that had great ideas, but the wrong execution. I analyzed this for their rebrand exploring type and illustration styles and references.
COMPLETE LOGO SUITE
I designed 9 logo and tagline variations to be seamlessly integrated in all marketing environments.
TARGET AUDIENCE ANALYSIS
Identified and personified the specific groups of consumers the brand targets, based on demographics, interests, and behavior and how they would resonate with the 3 flavor launches.
CUSTOM FLAVOR ILLUSTRATIONS
Built identities around each of their 3 beverage flavors, complete with color palettes, custom illustrations, icons, and patterns.
TYPOGRAPHY SUITE
Created a type hierarchy guide to be followed on all platforms to remain cohesive. Provided usage and implementation details to client.
PACKAGING CREATIVE DIRECTION
Provided a mock up experience for cans and merch to spark ideas and execution for physical collateral.
