REIMAGINED PREVIOUS BRANDING

Because the concept of EBTB came from a graduate program project, they had previous branding that had great ideas, but the wrong execution. We analyzed this for their rebrand exploring type and illustration styles and references.

COMPLETE LOGO SUITE

We designed 9 logo and tagline variations to be seamlessly integrated in all marketing environments.

TARGET AUDIENCE ANALYSIS

Identified and personified the specific groups of consumers the brand targets, based on demographics, interests, and behavior and how they would resonate with the 3 flavor launches.

CUSTOM FLAVOR ILLUSTRATIONS

Built identities around each of their 3 beverage flavors, complete with color palettes, custom illustrations, icons, and patterns.

TYPOGRAPHY SUITE

Created a type hierarchy guide to be followed on all platforms to remain cohesive. Provided usage and implementation details to client.

PACKAGING CREATIVE DIRECTION

Provided a mock up experience for cans and merch to spark ideas and execution for physical collateral.