KRAVE is a canned cocktail seltzer brand founded in Washington, DC in 2024 by 3 cocktail loving best friends. BLYNK strategized their successful brand launch and social media rollout on Instagram, Tik Tok, and LinkedIn and their website.
WHAT WE DID FOR
BRAND GOALS
Defined the primary qualitative and quantitative goals the brand aims to achieve through social channels.
PROBLEMS & CREATIVE SOLUTIONS
Highlighted key challenges the ideal customer faces and proposing content strategies and ideas to address them.
TARGET AUDIENCE ANALYSIS
Identified and personified the specific groups of consumers the brand targets, based on demographics, interests, and behavior.
BRANDED SOCIAL CAMPAIGNS
Outlined planned social media initiatives that incorporate the brand's messaging and aesthetics to engage the target audience.
BRAND PERSONALITY ANALYSIS
Evaluated the brand's unique characteristics and voice to ensure the content aligns with its identity and resonates with its audience.
CREATIVE DIRECTION
Provided visual examples and mood boards that inspire the photo and video shoots look and feel, ensuring their target community will resonate and be encouraged to share.
WEB DESIGN
"We had the absolute BEST experience working with the BLYNK team launching our brand, Krave Cocktail Seltzer. Katie does an amazing job of asking those detailed questions to get a great understanding of your brand vision. She was able to take the information we shared with her, and fill in the blanks to guide us on developing the brand and social strategy of our dreams. We look forward to continuing to work with the BLYNK Team."
- Aliyah, Rachel, and Angel, KRAVE Founders
LAUNCH ACHIEVEMENTS
Gained over 1500 followers in less than a month!
Over 400 tickets sold to their launch party!
Launched in 4 locations in DC!
3 viral videos in the first month!
KRAVE has done an incredible job integrating the creative direction & social content recommendations to create stand-out content that gets their audience engaging!
We provided a 3 month social media calendar & the KRAVE team fills it in with content.
Here are a few video content pieces that hit the mark for our storytelling goals.