As the Junior Graphic Designer for the Historic Oakland Foundation, I played a key role in the visual execution of Illumine 2026, Atlanta’s favorite 'after-dark' arts event at an unexpected venue, a cemetery! My work
focused on bridging the gap between Oakland’s 175-year-old history and significance and modern and neon
contemporary immersive art installations.
Joining the Historic Oakland Foundation team mid-campaign required extreme attention to detail and brand cohesion to make sure there was a seamless transition of designers. Maintaining the predetermined event identity, I carried through the promotional season with city-wide motion graphics, banners, and fliers. Then during the event itself, thousands of visitors were guided by my map design, wayfinding, and informational signage
WHAT I DELIVER
Expanded Market
Brand Guidelines
Maintained and elevated pre-determined brand guidelines across all touch points. Optimized brand illustrations for custom mosaic compositions and reimagined text treatment.
Functional Design
and Organization
My goal was to keep the space organized and safe through clear visual communication without looking the "neighborhood feel"
or leaning into an overly corporate aesthetic.
Social Storytelling
Collaborated with the marketing team to create digital assets for social accounts to communicate vendor applications, season dates, sponsor highlights and more! These assets flow seamlessly into the in person signage every Sunday!
Vendor Tent Banners
Each vendor recieves their own tent included with a custom banner with their business or farm name. The market brings in local farmers, artisans, and makers for a mix of seasonal flavors and fun.
Large-Scale Environmental Design
Designed A-frame signages, way finding, large scale maps, and FAQ boards to ensure each Sunday morning ran smoothly for shoppers and vendors.
Sponsor Visibility & Engagement
Developed branded sponsor displays and recognition materials to maximize visibility, boost partner pride, and integrate sponsor presence seamlessly into the event’s visual experience.
