DreamDay is a nutrition brand powered by adaptogens and functional mushrooms. BLYNK designed their brand identity + packaging for their first product launch, The Energy Bar.
Mock-ups, animations, and social posts by @ruchy.kluchy @marta.ciach @kaaroosz @getdreamday
WHAT WE DID FOR
BRAND CHARACTER DEVELOPMENT
Created 4 brand mascots to exist within the Dreamday realm and coordinate with 4 product launches.
VISUAL IDENTITY
We provided an extensive visual identity suite by creating over 20 custom illustrations to be used across various platforms & products.
TYPOGRAPHY SUITE
Created a type hierarchy guide to be followed on all platforms to remain cohesive. Provided usage and implementation details to client.
PACKAGING DESIGN
Designed individual packaging for first nutrition bar launch: Energy Bar along with box packaging + extra collateral for the optimal experience for customers.
COMPLETE LOGO SUITE
We designed logo and tagline variations to be seamlessly integrated in all marketing environments.
BRAND STRATEGY
We helped verbalize Dreamday's mission, values, goals, and vision through a strategy session that helps them stay on brand on all channels.