DreamDay: Comprehensive Brand Identity Design
DreamDay is revolutionizing wellness with its adaptogen-powered nutrition lineup. I specialize in delivering tailored brand identity designs that highlight our clients' unique missions. For DreamDay's debut with The Energy Bar, I crafted a vibrant visual identity and innovative packaging that captured their essence and stood out in the market.
Let me help you elevate your brand identity design to resonate
with your audience and make a lasting impact.
Mock-ups, animations, and social posts by @ruchy.kluchy @marta.ciach @kaaroosz @getdreamday
WHAT I DID FOR
BRAND CHARACTER DEVELOPMENT
Created 4 brand mascots to exist within the Dreamday realm and coordinate with 4 product launches.
VISUAL IDENTITY
I provided an extensive visual identity suite by creating over 20 custom illustrations to be used across various platforms & products.
TYPOGRAPHY SUITE
Created a type hierarchy guide to be followed on all platforms to remain cohesive. Provided usage and implementation details to client.
PACKAGING DESIGN
Designed individual packaging for first nutrition bar launch: Energy Bar along with box packaging + extra collateral for the optimal experience for customers.
COMPLETE LOGO SUITE
I designed logo and tagline variations to be seamlessly integrated in all marketing environments.
BRAND STRATEGY
I helped verbalize Dreamday's mission, values, goals, and vision through a strategy session that helps them stay on brand on all channels.
"Katie is the designer you neeeeeed to give your brand personality and make you stand out from the crowd. Katie was amazing to work with. She was able to take the ideas in my head and bring them to life, while also putting her own creative spin on each concept. She made our branding/packaging design better than I ever could have imagined!"
- Genelle, Dreamday Founder