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DreamDay is a nutrition brand powered by adaptogens and functional mushrooms. BLYNK designed their brand identity + packaging for their first product launch, The Energy Bar.

Mock-ups, animations, and social posts by @ruchy.kluchy @marta.ciach @kaaroosz @getdreamday

WHAT WE DID FOR
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BRAND CHARACTER DEVELOPMENT

Created 4 brand mascots to exist within the Dreamday realm and coordinate with 4 product launches.

VISUAL IDENTITY

We provided an extensive visual identity suite by creating over 20 custom illustrations to be used across various platforms & products.

TYPOGRAPHY SUITE

Created a type hierarchy guide to be followed on all platforms to remain cohesive. Provided usage and implementation details to client.

PACKAGING DESIGN

Designed individual packaging for first nutrition bar launch: Energy Bar along with box packaging + extra collateral for the optimal experience for customers.

COMPLETE LOGO SUITE

We designed logo and tagline variations to be seamlessly integrated in all marketing environments.

BRAND STRATEGY

We helped verbalize Dreamday's mission, values, goals, and vision through a strategy session that helps them stay on brand on all channels.

VISIT DREAMDAY SOCIALS
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"BLYNK is the branding agency you neeeeeed to give your brand personality and make you stand out from the crowd. Katie was amazing to work with. She was able to take the ideas in my head and bring them to life, while also putting her own creative spin on each concept. She made our branding/packaging design better than I ever could have imagined!"

- Genelle, Dreamday Founder

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