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Glean is a skincare brand rooted in ancient Somali beauty rituals, bringing nature-based solutions to modern routines. I provided a comprehensive content creation package to elevate the brand’s digital storytelling and deepen audience engagement. Our goal was to honor the tradition of Qasil while appealing to a contemporary audience. From brand storytelling and product photography, my work emphasized Glean’s focus on ritual, sustainability, and community.
Photography Collaboration with Vibeology
PRODUCT PHOTOGRAPHY ↑
+ GRAPHIC DESIGN ↓
EDUCATION-BASED
CONTENT THAT'S CUTE.
Glean Qasil’s hero ingredient—qasil—is unfamiliar to many Western consumers, despite its long-standing history in Somali skincare rituals. To bridge that gap, I led with educational content that:
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Demonstrated how to use the products, including mixing, application, and skincare routines
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Shared the cultural and botanical significance of qasil in an accessible, story-forward way
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Empowered consumers to feel confident using powdered skincare, which can be intimidating compared to mainstream liquid or cream formats
By blending instructional visuals with cultural storytelling, I positioned Glean as both a trusted authority and a brand deeply rooted in tradition. This approach helped us build brand trust, reduce barriers to purchase, and increase shareability—especially for new-to-qasil audiences.
COMMUNITY-FOCUSED
STREET INTERVIEWS
To bring real voices into the conversation, I conducted street-style interviews with everyday people to explore their skincare routines, thoughts on natural beauty, and first impressions of qasil. This content helped:
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Spark curiosity and relatability by showing genuine, unscripted reactions
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Introduce Glean to new audiences in a low-pressure, conversational format
This series humanized the brand, created community-driven dialogue, and gave us authentic, shareable content.