A spunky, silly & queer operated coffee shop & bakery in the heart of ATL, FiNCA TO FiLTER never failed to keep me on my toes with their ever-evolving business landscape. From speciality menu campaign roll outs to on-site event content creation, I designed & manageed their socials from top to bottom and load up their feed with fun.
I SPEAK POP CULTURE
TO THEIR COMMUNITY.
Success has been found aligning FiNCA's content with pop culture references and trending happenings. We have our own inside jokes, wink wink - nod nods, and
FiNCA lingo weaved throughout designs, captions, and Instagram stories.
Below are a few stand-out campaign pillars that showcase this community centered messaging that is so important to FiNCA & myself.
SHORT-FORM CONTENT SUCCESS
My content shoots include iPhone content that aligns with 3 major categories on the feed.
BAKERY GOODS
BEVERAGES
COMMUNITY
WHAT I DID FOR
CREATIVE DIRECTION
Taking new menu launches and business plans and turning them into sharable content that resonates on socials.
ON SITE SHOOTS
I was in the shop with FiNCA about once a week to catch the action like new ingredients, retail items, and more.
TARGET AUDIENCE ANALYSIS
I know FiNCA's audience like the back of my hand. I created content that is on trend and relevant to their 3 major audience groups.
BRANDED SOCIAL CAMPAIGNS
I have initiated content series throughout the content that followers can expect to see and get excited about.
GRAPHIC DESIGN
I have developed their branding to be optimized for socials so followers and non followers alike recognize a FiNCA post when they see one.
INFLUENCER PARTNERSHIPS
I have utilized the power of local influencers to spread the word about FiNCA events and launches with short form ccontent.