Loomen Labs is a one of a kind science-based & zero waste candle and seltzer bar located in Philadelphia, Pennsylvania. Every Loomen product comes in sustainable zero-waste packaging and a tree is planted for EVERY candle made during their pour it yourself experiences.
With the candle market being quite competitive in Philly, we knew there was some strategy work to be done to make Loomen Labs stand out against their close-quartered competitors. BLYNK was able to not only give them an entire new branding kit, but also actionable strategic steps to differentiate themselves on social media and in their local community.
Upon completion of the branding and strategy portion of our project with Loomen Labs, we are over the moon excited to have onboarded them for monthly social media management, content creation, and email marketing services!
BLYNK also had the opportunity to connect further with the Philly community by designing an apricot candle + beer collab with Cartesian Brewery for Summer 2022.
The exclusive Apricot Sour beer is served at Loomen on tap for customers to sip on as they make their corresponding apricot scented candle! The best part is, the candle is poured in a beer glass that can be reused once burned.
We designed all of the branded labels, along with social media promotional assets as seen below!