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We had 3 weeks to build out a Meta promotional campaign for the 3rd annual Rome, Georgia Pride Festival in 2024. Diversity and Representation are core values at BLYNK, so we were headstrong in our goal to get the word out about this weekend-long event to LGBTQIA+ audiences in rural Georgia. BLYNK designed and managed all content.
WITHIN THE 3 WEEK CAMPAIGN...
We reached over 178,000 social media accounts.
461,000 Impressions on our created content.
606% Increase of Link Taps to their site.
Organic Reach Increased by 832%!
The BLYNK team attended the weekend of events for live updates on the story, quick response to attendee questions, and real time reels at the events. We had a blast getting into the community and capturing some of lively moments.
WHAT WE DID FOR ROME PRIDE
DEFINED SOCIAL CAMPAIGN BRANDING
Established a Mini Branding Kit to guide social content and flier design for the promotion of the event.
STRATEGY PIVOTS
Lead a different and fresh approach to getting the word out about the event by testing out different angles on Facebook & Instagram.
TARGET AUDIENCE ANALYSIS
Identified and personified the specific groups of consumers the brand targets, based on demographics, interests, and behavior.
ACCOUNT ENGAGEMENT
Engaged promptly through comment and Direct Message responses with inclusive language and direct resources.
BRAND PERSONALITY ANALYSIS
Evaluated the brand's unique characteristics and voice to ensure the content aligns with its identity and resonates with its audience.
ON SITE CONTENT
Arrived on-site to all weekend long events to get exclusive updates and content to live post to the story and feed.